The numbers are impressive for the Brazilian market: over 42 million unique visitors per month, 81% penetration, more than 5 billion videos viewed corresponding to 130 videos per user. The growth of online video in Brazil is ahead of the United States, Britain and the world average.
Youtube is in the top rank. Nothing new. What is surprising however, is the growing number of videos that are shared on social networks. The same phenomenon that happened with online chat is repeating itself now with video. Do you remember the end of Microsoft Messenger era? Social networks showed 400% growth in 2012 while Youtube was down by 7%.
The content of the videos varies greatly. The most watched ones are music clips, followed by the humorous videos and movies. A survey of the research institute Dataxis helps explain the popularity of the films: video on demand surpassed 2.4 million people and is expected to reach 13 million in 2017.
Companies that wish to ride the wave of online video and do not know where to start, here’s a tip: the creation of content based on tutorials and interviews. These categories represent on average 37% of videos consumed. None of them are difficult produce, and the results can be amazing!